Who & what is
William H. Coleman, Inc.?
William H, Coleman, Inc. is a Jacksonville, Florida based
corporation that manages carefully targeted and specialized business
development events in the Travel Industry. The Company originally
started in 1972 as a Marketing, Advertising, and Public Relations
firm. Bill Coleman was retained to help launch the first
Rendez-Vous Canada event in 1975, one of the first “computerized
pre-scheduled appointments” events in the Travel Industry. This
experience led him to managing the creation of many other events
using this format - now widely used throughout the world. The
Company’s exclusive SelectMatch™
Pre-Scheduled Appointments System has been refined
over the years to create what many Travel Industry executives
believe is the most effective and efficient Trade Show format in the
World.
What makes
“SelectMatch™” so different from any of the other “appointments
systems” that are now “out there?”
SelectMatch™
success is directly related to the way in which
“Buyers” and “Sellers” are registered for William H. Coleman, Inc.
events. A “ balanced business ratio” is carefully managed to make
sure the number of Exhibitor Sellers does not overwhelm the number
of registered and confirmed Buyer delegates. This creates a
situation where all the Seller/Exhibitors have an opportunity for a
productive number of appointments, and Sellers do not constantly
solicit Buyers. This usually means there is a waiting list for
Suppliers/Exhibitors at Coleman Incorporated Events.
How are the
appointments actually scheduled?
The
SelectMatch™
software
first schedules appointments between the Buyers and Sellers who have
asked for each other (Perfect Matches) then schedules Buyer
Requests. “Seller Only Requests” are NOT scheduled, eliminating
“no-shows” and ensuring that appointments are productive.
Why do some
people/organizations get more appointments than others?
The number
of pre-scheduled appointments is based on several factors that are
directly related to traditional marketing, sales, and promotion
principles. The “novelty” of having pre-scheduled appointments
disappeared many years ago, and the most successful Sellers today
aggressively request appointments and promote their products and
services to Buyers during the “appointments requesting” process.
Many Buyers like to have “free” time during the Event, and they will
arrange appointments “on-site.” Successful Sellers “work the floor”
during the Event, and always have staff available in the “Café” or
in their booth/office/stand for “walk up” appointments.
Why are your
Seller/Exhibitor and Buyer registration fees usually lower than
“other events, and do not increase every year?”
Our
registration and customer service systems are constantly improved to
make them as efficient as possible, creating lower administrative
and operations costs. (Over 90% of the delegates attending our
Events “E-Register” on the Websites.) All Coleman Incorporated
Events are also sponsored by extremely professional organizations
that help underwrite many hosting expenses including housing, ground
transportation, and food/social functions.
Why do you now
provide delegates “CD Directories” instead of “Printed Directories?”
Delegates
tell us that accessing the E Directories on the websites and
receiving a CD Directory when they pick up their credentials
“on-site” make it easier for them to access the marketing
information and profiles of the companies and organizations that are
attending. And, they don’t have to carry and “store” the older
“printed” versions. We now offer delegates a choice of “printed” or
“CD” Directories at most of our Events.
What is this
“Hassle Free Guaranty” you keep talking about?
Our goal is to make it as easy as possible for our
delegates to participate at our Events: Simplified Registration
Forms and secure payment procedures on the websites; Immediate
Registration Confirmation by E Mail or FAX; Regular E Mail
Information and Product Updates; Instant Access to Customer Service
Representatives by phone, FAX, and E Mail; The easy to use
“SelectMatchä”
pre-scheduled appointments format; Prompt hotel
accommodations confirmation and/or reservations information; Instant
links to low airfares offered by participating airlines; Efficient
Credentials Claiming procedures on-site; (We don’t like to ask you
to wait!!!!!) A unique “working lunch” format; The “always open”
Delegate Café; Shuttle bus and ground transportation that “operate
on-time;” and, most important of all - A “We are glad you are here”
attitude that means a warm welcome when you arrive at the airport,
and at all business and social events!
Why do many
companies and organizations attend William H. Coleman, Inc. events
year after year?
We believe
every delegate that attends our Events is a Travel Industry
professional
that has invested a significant amount of time and money to be with
us, and that we have an obligation to make those investments as
productive and valuable as possible. Owners, managers, and senior
executives attend our Events, and we work very hard to make sure
that they are not disappointed. We take every one of our delegates’
success personally, and we work very hard to avoid disappointments,
but when things do not go as well as planned – mistakes do happen –
we try to “make it right” as quickly and as amicably as we can.
How do I contact
someone if I have a question or problem?
The easiest
and fastest way to reach us is by E Mail:
[email protected]
or call 800-874-2324 toll free in the
USA & Canada, or 904-398-6777.
